Business Intelligence for The Performing Arts

What stories is your data telling you?

Focusing on metrics that move the needle, TAM offers arts data literacy training, custom tools for deliberative analysis, and proven audience development strategies.

Data has the power to transform your audience and fundraising efforts—if only it weren’t so overwhelming.

Do Any of these Sound familiar?

Arts Leaders know data is crucial for organizational sustainability, but can’t unlock its full potential…

Budget & Trust Constraints: Limited financial resources to hire an expensive agency that may not actually understand the challenges you face.

Capacity Limits: Day-to-day operations dominate and there is no time to learn, or if the knowledge base exists, no time to effectively analyze.

Knowledge Gap: Understanding how to best use your data for growth is expertise that can only be learned from years of practice.

The Arts Marketer understands the unique pressures arts organizations face—because we specialize in solving these exact challenges.

We’ve seen how overwhelming the day-to-day grind can be, and how frustrating it is when data feels like a foreign language.

Backed by data-driven solutions, custom AI tools, and consulting tailored for arts organizations, we help teams thrive with simple, actionable strategies.