Hi, I’m Andy.

I’m a marketing leader, strategist, and natural connector focused on helping cultural organizations evolve for the way audiences live now.

I love box puzzles, ciphers, and card games. I think close-up magic is cool. I’m always piecing things together…finding new angles.

My background spans nonprofit arts marketing, audience development, digital publishing, experiential storytelling, and emerging technology. Over time, my work naturally expanded beyond promotion into something larger: helping organizations make clearer decisions, communicate more effectively, and build systems that actually support the people using them.

At Weston Theater Company, I’ve led integrated marketing campaigns, season launches, audience growth initiatives, brand development, and digital transformation efforts during one of the organization’s most ambitious periods of growth and visibility.

Alongside that work, I founded Arts Official Intelligence, an initiative exploring how AI and business intelligence can help arts organizations become more agile, informed, and sustainable, especially in an industry where teams are often stretched thin and expected to do more with less.

I believe the future of cultural leadership belongs to organizations that can combine:

• strong artistic identity,

• meaningful audience relationships,

• operational intelligence,

• and modern digital thinking.

Not to replace humanity in the arts — but to create more space for it.